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About Us


Greenkins is a brand that offers safe and eco-friendly products for children. Many parents recognise the benefits of using natural and organic products in the early development stages of children. They also want to buy sustainable products that are kinder to the planet. But, often, such green lifestyle alternatives are not easily accessible. So, while shops and websites are bursting at their seams with all manners of things, parents are left wondering what is best for their kids. Greenkins is all about cutting through the clutter and offering safe, stylish and green choices for children.

Greenkins offers a carefully chosen range of products for children. The featured products include organic clothes, non toxic and natural art supplies, eco friendly toys, recycled gifts and much more. All products conform to the highest standards of safety and are responsibly produced. And they are cool, contemporary and fun too!

Greenkins is not a marketplace that carries thousands of items. We know that between juggling home, children and careers, you don't really have the luxury of time to read through the fine print on everything before making a purchase. So, we do the hard work and bring to you handpicked and curated things that we absolutely love and that you can completely trust.

Our story

Like many busy parents, we were often at a loss to find good things for our daughter, things which were thoughtful and not run of the mill, that were not made of harmful stuff in dodgy factories, that were gentle on the skin so one didn't have to worry about them going in the mouths where all playthings inevitably find their way and which were, at the same time, well designed, functional and stylish.

This prompted us to look for alternatives to the usual commercial products, alternatives that are safer, sustainable, imaginative and creative without compromising on design or aesthetics. is the outcome of this search.

Our vision

We are constantly looking to add new products without compromising on our stringent quality and safety requirements. We hope that Greenkins will become the most trusted and credible brand for parents who are seeking to make meaningful and responsible choices for their children.

The founder

Roopali Srivastava, the founder of Greenkins Ventures Pvt. Ltd. is a graduate of NIFT, Delhi and has worked for over 16 years in various senior roles in the retail industry in and outside India. Roopali's last assignment was with Marks and Spencer Reliance India Ltd. where she spearheaded the design and development of M&S' first international sustainable stores, in Delhi and Bangalore, which were awarded LEED Platinum and Silver ratings respectively.

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